Have You Ever Wished You Could Build a Family Business? Audrey Kerwood Shares How She and Her Mom Do Business Together. Hint: Could It Be As Easy As Playing a Game?
Many of you have told us you’d like to make some money, perhaps even start a business that would get you out of the financial mess the recent recession has caused. Your concerns, of course, are that you don’t know whether or not you have any marketable skills. As a coach whose expertise is in helping people find a way to do what you love and make money in the process, I often spend a fair amount of time helping my clients identify their skillsets…
In today’s post, I have asked Audrey Kerwood to tell her story of how she’s making a good living running four eCommerce stores. That is, she sells stuff online. Best of all, she does this with the assistance of her mother and her sister. And, the businesses don’t require her to stock an inventory, or manage a warehouse…
Curious? Here’s Audrey to tell her story:
My name is Audrey Kerwood and I run four eCommerce stores.
I sell a broad gamut of products from replica armor to European wall hangings. I spend most of my time working on refining and growing my business. I am able to do this because my mom and my sister manage almost everything that requires daily attention in my stores. But more importantly, I’m convinced that sharing my business with my family has helped me develop a fuller relationship with my mom and sister.
Let me tell you about my mom, Ginger:
- If you had told her a year ago that she would become a regular blogger, my mom would have laughed in disbelief.
- Now, she chuckles as she gets more and more followers.
- She’s thrilled that folks want to learn from her.
- She has knowledge she took for granted and now that raw knowledge is making me money.
Ginger says she’s amazed that people read her blogs. I keep telling her that what she writes about is what people are searching to find – stuff like how to clean a tapestry wall hanging for instance.
- The win/win is that my mom knows how to clean just about anything that needs cleaning.
- My customers need to know how to clean the European wall tapestries I sell them.
- In fact, many others who own wall tapestries need this information too.
- The cool part is that everyone searching for how to clean their wall tapestry is a target customer of mine, so I make money when my mom blogs about the care of her own wall tapestries.
How do I make money off my mom?
Well, to begin with, I pay her. My mom and my sister are independent contractors I hire to run the day-to-day customer interface with my customers.
It started out with me doing everything. Then my stores got big enough where I couldn’t do everything myself. I had to begin dividing up roles and responsibilities in my business. This happened far faster than I imagined. Within three months I had replaced what I was making at my last job.
- If you’re like most Boomers, you probably would like to have a way to make money with your daughter or son the way I make money with my mom. Maybe you reverse the roles and you run the store and they work on your business. I can’t tell you who should focus on what or divide up tasks for you that will be based on individual strengths and desires, what I can show you is exactly what needs to get done to make money together, giving you income-generating power for your future retirement.
- If you want to change your lifestyle and go into business for yourself – and do it fast, I can give you everything you need to know to open an online store. But I want to be clear that fast means 90-days, not overnight. I also want to be clear that most people only work an hour a day, five days a week. This means you can have a store up and profitable in 120-days.
- This isn’t you selling your stuff on eBay. This is using drop shippers or wholesalers – first one, then more than one. I can teach you how to find a profitable niche you love, then vet the category for a reliable supply of vendors because you don’t want to build a business around a single supply source, that’s too close to Multi-Level-Marketing for my comfort. I wanted my own business, where I own my whole business. Getting tied to a single supplier removes some of the freedom factor in working for yourself.
- I love having my mom in my life as much as she is. I get to spend more time with her because we work together. That doesn’t work for some. If you don’t have a smooth relationship, this may be disastrous. For us it works smoothly and consistently. And what I’ve learned over my life from my mom is immeasurable. She’s helped many people in many different ways.
Ginger, a beautiful married woman in her 60s, is a blogger by day, nanny by afternoon and a handful for my dad at night. They play Beatle’s RockBand competitively and my mom usually wins.
Is Ginger worried about her financial future?
Who doesn’t want to recapture the money you lost in the stock market over the last two years, right? But that hasn’t stopped Ginger from continuing to enjoy life. Despite the economy, she is still known for:
- Spoiling her grandchildren with gifts whenever she sees them
- Always having the house she wants – she recently replaced her couch and overstuffed chair with something new she liked better
- Living in a fabulous home with a pool and a huge yard for family events
- Driving the car of her choice, and
- Taking her grandchildren for grandparents weekend each year
How Can She Do It?
She plans out her time and her money. She’s always made good use of her time and her money. She isn’t doing me any favors by working for me – I pay her well. And, I’m not doing any favors to her by hiring her. I make money from what she does for me; I know she treats my customers like they are hers and that’s comforting to me. I love having my mom as part of my business.
In fact, working with family members to build something together is one of the best perks you’ll experience when you decide to go into business for yourself. And one I never anticipated when I first got started.
Here’s what makes this workable:
- My mom knows exactly what she does for me, so there is never a time when she is wondering how to make herself useful
- Ginger started simple by answering my customer service line. It worked because it was something I desperately needed help with, and something that was easy to learn, because our policies make it easy to say yes to our customers
- My business is a premium price business with free shipping and we honor our return policies so most customer service callers are happy people who are grateful for courteous help
- As my mom got comfortable with each new task, I asked her to try something new, like email customer service.
- Six-months later my mom was blogging and had followers.
If you asked Ginger a year ago she wouldn’t have been able to see herself as a blogger with followers, but she loves it. Now, she’s warmed by how many folks want to learn from her. The knowledge she has is now making me money. Thank you mom. Remind me to give you a bonus 😉
So: Can You Do It?
OK, it’s Anne again. Audrey’s story has inspired so many people, she and a friend Ben Mack, decided to put together a game to help others learn all the terminology needed to run a drop-ship based estore themselves. Ben is a marketing genius, so I can promise you the game is freaking fun. Something you can play with friends, your kids, or even your grandkids, to learn how to make money with an eCommerce store.
Ben and Audrey call their new game eStoreOpoly, and they’re just launching it online now. Just when you’d decided you need to change your lifestyle. How convenient, right?
According to Audrey and Ben, there have never been so many GREAT options available for becoming a successful online merchant as there are today. And it’s never been EASIER for you to become a full-fledged ecommerce business owner than it is right now.
But at the same time, there is so much to get confused over. After all, there’s a whole new lingo to learn — and then you have to do stuff like:
- Setting up shopping carts
- Finding good merchant account providers,
- Sourcing quality wholesalers and product suppliers,
- Identifying the best and most convenient shipping and fulfillment vendors…
Which is a problem in itself. I know all about that. I’ve had clients literally spend over a year simply building their websites and taking photos of their products.
Which just goes to show you – too much of a GOOD thing can be a problem!
There are SO many choices… SO many possibilities to take into consideration… it can be really tough making sense of it all.
Audrey and Ben want you to succeed in building your own ecommece store – in 90 days or so.
They don’t think it’s an overnight process, but they also know it’s easy to fall into “Analysis Paralysis” without even realizing it!
Audrey says that’s the 2nd most common issue folks write to her about.
So: If you’re feeling frustrated or intimidated about getting your online store up and running…
…you are NOT alone!
But why exhaust yourself and spend thousands like my friend did just trying to figure out build his ecommerce store? Hey, you need to start making money faster than that!!
Let Audrey and Ben show you how to get your ecommerce store up and running in 90 days with their great new game – eStoreOpoly.
Until now, building a business was NEVER this fun!! And even better, here’s a chance for you to not only make some money, but share the business you develop with your family, and suddenly you have a great way to leave a legacy, too!
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The World’s Beaches and Sideroads Await You: Can Simply Learning How to Write a Book Actually Allow You to Retire Before Age 90, AND Give You More Play Time Now?
Remember how frustrated you got as a kid when you found yourself stuck in the classroom on a beautiful spring day? All you wanted was to get outside so you could play…
But you couldn’t. Because until that end of day school bell rang, you were tied to your desk, with work to do. You know; math, and reading and penmanship… The stuff they said you had to master in order to get a good job when you grew up…
Fast forward to the present.
You’re grown up now and toiling away at that job you worked so hard to get. The job you now can’t afford to leave. Outside, it’s a balmy, breezy summer day, the kind of day that we all dream about – perfect weather for all good Baby Boomers who would still prefer to be playing outdoors, except now you want to be:
- Enjoying a long walk in the country with your sweetie at your side
- Taking your Harley out for a spin, or
- (Insert your favorite outside activity here)
As You Steal Another Wistful Glace Out the Window, You Suddenly Realize:
- It’s taking every ounce of self-control you’ve got to keep you in your office and at your desk
- You’d love to throw responsibility to the wind and answer your siren’s call
- But you don’t blow down the door, because — hey, you’re a responsible employed adult and you have work to do…
So Is Today’s Scenario REALLY Any Different? Has Your Life Actually Changed?
It’s Times Like These When You Start to Daydream, Just Like You Did When You Were a Kid.
Except Now Instead of Dreaming of Hitting Grand Slam Home Runs,You Find Yourself Fantacising About What Your Life Would Be Like If You’d Paid More Attention to Your Composition Classes, And Felt More At Ease With a Pen…
You Wish You Knew How to Write a Book
You want to be able to put your name on something – like book or movie rights – that both generates a passive income stream and gives you credibility.
You know that owning a piece of intellectual property which opens doors for you while simultaneously churning out income while you sleep is something that gives you the same credibility as a bases-loaded home run provided you back when you were in Little League. Yep. It says you’re “The One.”
The Next Part of Your Summer Daydream Probably Goes Like This:
“Wouldn’t it be great if I had a way to make money while I sleep — Even better if I could also crank out big bucks while I play! Then I might actually be able to afford to retire… And I’d be able to leave a legacy for my family.”
You start to fantasize about how different your life would be TODAY, if you had started writing books A FEW YEARS AGO…
You realize that if you could figure out how to write a book, it would probably vastly change your life, your income and your business. Your change in fortune could even happen practically overnight, as it has for so many people you’ve watched brand themselves with a book and become household names. Among them:
- Donald Trump
- Loral Langemeir
- Robert Kiyosaki
- Warren Buffet
- Robert Allen
- Zig Ziglar
- Brian Tracy
- John Maxwell
- Barack Obama
They’ve All Used Books to Launch Their Current Lives and Lifestyles, Right?
Perhaps no one more successfully than the current President of the United States of America. Think about it: Hardly anyone from outside of the Prairie State had even heard of the junior senator from Illinois before he wrote “Dreams from My Father,” right?
Before he published that book, he was as inconsequential and invisible to the world at large as are these current junior senators, undoubtedly all good people, but whose names are unknown outside their state:
- John Kyl (AZ)
- Jim Bunning (KY)
- Ben Cardin (MD)
- Jon Tester (MT)
- Kirsten E. Gillibrand (NY)
Authoring helped Obama gain the notice that got him invited to address the Democratic National Convention in 2004. You’ve probably heard that he’d attended the same convention four years earlier, but he had to drive and he didn’t even had enough money to rent a hotel room! No one was asking to hear him speak then!
The rest is a matter of history: he used the phrase “the audacity of hope” in his electrifying speech which gave him visibility. He then expanded on his views in his next book, “The Audacity of Hope,” which doubtless helped propel him to the White House just four years later…
Beyond that, Obama made $2.5 million in book royalties on those two books just last year. And he currently has an authoring contract in place guaranteeing him another half million for a third book.
Talk about profiting from learning how to write a book! When you wonder if authoring really can be a life changing event that can provide you with long-term, ongoing financial security, his story has to come to mind!
But You Already Know This
Perhaps I’m preaching to the choir when I remind you that properly branding yourself and using a book as your business card, gives you:
- Instant credibility, since authors are perceived as expert on their subjects
- An opportunity to change your life, income, and business overnight
- A proven way to grow your business and income faster and bigger
- An opportunity to retire from the workforce, while continuing to generate income via your books as well as a few complementary products or services with bigger price tags
These Days, If You Want to be Able to Afford to Retire, One Great Way to Do It is to Take Action to Become an Author
If you don’t finally figure out how to write a book, you’re always gonna be stuck in the office, with no chance to get outside and do something you love on a beautiful day. No “hall pass” that gives you the option to go out and play when you want to, “just because you can”
Don’t Throw Your Hands Up in Despair! You Have it In You to Write a Book Which Can Become the Keystone to Your Abundant Retirement Income!
According to my good friend and writing coach, Ronda Del Boccio, the good news is, you don’t have to be “good at writing” in order to write a book.
Ronda, who’s not only written her own best sellers, but has also personally coached hundreds of people to write successful books, spells it out simply:
- You don’t have to be a former “A” student in your native language.
- You don’t have to be a prolific writer.
- You don’t even have to be an avid article writer.
- And you don’t have to hire a ghostwriter or outsource everything, either.
Ronda teaches her authoring students that your book will actually be more successful if it’s crafted in a conversational tone. You know, written as though the reader is a good friend, conversing with you over a coffee.
(Don’t drink coffee? No problem. “Picture yourself sharing tea, or even a beer with your friends, as you write,” she says.)
Not sure you have a problem-solving book in you? Again, Ronda has an answer to help you get started. She suggests you ask yourself:
- What “problems” do you solve over and over again for friends, neighbors, clients, customers or others in your life?
- What kinds of people do you feel you are best equipped to serve or assist?
- What are you known for?
Keep in mind that your answer might not be related to your career expertise. It might be that you’re known for helping friends with problems that are hobby-related.
- For example, if your hobby is sailing, and you’ve successfully navigated some major water — you’ve crossed the Atlantic, you’ve “bare-boated” in the BVIs, or you’ve circumnavigated the “Great Loop” — perhaps your authoring forte might come from telling others how you did this, and how they can prepare to succeed in the same endeavor.
- Likewise, if you’ve trained for and run the Boston Marathon as my friend Scott Sharp Armstrong has, you might write a book, “Boston Marathon or Bust,” to share your knowledge about how to prepare.
- And don’t despair if the thing you do best is bake. After all, who would have guessed that anyone would choose to write about preparing all 524 recipes in Julia Child’s famous cookbook. And yet Julie Powell did that – and her book, “Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen,” was so successful it’s now a movie.
Ready to Start Implementing Your Book-authoring Retirement Plan?
You don’t need to work in a vacuum. Help is at hand. Check out Ronda’s main website, Profitable Storytelling. She’s packed it with tons of articles, videos, tips, templates and other resources.
Or, if you want more help, faster, get her book, “Instant Credibility.”
I’m personally working through her “Instant Credibility” book — which comes with a workbook — right now, and I can honestly promise you that it’s working better for me than all the one-on-one coaching I’d previously received on the topic of how to write a book.
In it, Ronda Covers Hugely Important, Success-generating Topics Like:
- Why writing your own book is so important for your credibility – AND the growth of your business. This works whether you’re creating a retirement business, or you’re not ready for that yet…
- A structure for your book that makes it EASY to write. This is a specific plan that you can follow, with action steps in every chapter so you know EXACTLY what to do in each chapter as well as for the book overall.
- The sad truth about how much of your book people read and how to overcome it. Read this and you’ll understand that even when a reader doesn’t finish your book, you CAN still grow your business.
- 3 things you must have on your website before you put your book up for sale. Ronda covers the steps a reader takes to decide whether or not to purchase your book. Yes, there’s actually a specific process.
- 3 factors that determine whether your prospect is a likely customer.
- 3 things you can do on the book COVER that will compel your prospect to open your book. One of them will surprise you. Many book authors get the first two right, but don’t do the last.
- 7 essential elements of every single chapter. Yes, the title is the first! (well DUH of course!) But the 6th makes you a magnet. And the 7th makes the reader want more.
- The single most compelling element of any book. You’ll be surprised – and it’s not about the training/content either.
- The specific formula that makes writing your book simple. When you have the recipe, it’s easy to fill in the elements of your book in short bursts.
What? Are you still reading this blog? Hey, the sun’s shining somewhere in the world, and you still want to be able to afford to retire, right?
So go get Ronda’s book already! I promise it’ll be the best investment in yourself you’ve ever made!
Besides, it costs less than a nice steak dinner. So as a safeguard against your future and an opportunity to generate passive income so you can finally get out of the office and play — it’s certainly very affordable…
With the Michael Jackson Funeral and Other Celeb Deaths Behind Us, Boomers Are Having Grave Expectations: Have You Begun Planning Your Own Unique Memorial Service?
It’s been over a week since Michael Jackson’s amazing public memorial service at the Staples Center, and more than two weeks since the King of Pop died. While he’s still in the news, hopefully his family will be allowed to return to life as usual fairly soon.
Jackson’s untimely death at age 50 — just as he was launching a comeback – not to mention the very public global mourning that ensued — confirms that in the world’s eyes he WAS truly revered as a king, a sort of internationally claimed musical royal who also worked in his own way, for global peace and harmony…
In many way ways, the mysterious death itself — which seems to have probably been related to misuse of prescription drugs — and the worldwide attention to it, is somewhat reminiscent of the untimely death of another musical king, Elvis Presley. But that is a story for another day.
Given the parallels, it’s no wonder the televised coverage of the very unique Michael Jackson funeral was the second most-watched memorial service ever measured, ranking up there with former US Presidents, European royalty and popes.
Apparently the US televised audience for his service was slightly more than 31 million viewers, according to the Neilsen Ratings Service. And millions of additional mourners watched online and overseas.
Believe it or not, the US television audience for Jackson’s service was:
- Second only to Princess Diana‘s funeral, which drew an estimated 33.25 million viewers spread across eight networks – way back on Sept. 6, 1997. (Yep, as a Boomer you probably remember watching, right?)
- Larger than former President Ronald Reagan’s mid-day funeral service broadcast, which drew 20.8 million people in June 2004
- Not quite as large as the audience for a prime-time program on Reagan’s burial that same evening, which drew an estimated 35.07 million viewers
- Significantly larger than the 8.8 million people who are estimated to have watched Pope John Paul II’s televised funeral in 2005
Those who know these things say that given the steep increase in Internet viewing each year, if all forms of viewing were tallied, it’s likely that overall, more U.S. citizens watched Jackson’s memorial than watched coverage of the funeral events for President Reagan or Princess Diana. Which is pretty astounding when you think about it…
Of Course, Death Was in the News, As Michael Jackson Was Not the Only Celebrity to Die Recently
We’ve also recently mourned the unfortunate death of several other celebrity Boomers – including Farrah Fawcett and Billy Mays. Not to mention several high profile people who aren’t technically Boomers, but who meant something to Boomers. Among them:
- Ed McMahon
- David Carradine
- Karl Malden
- Heath Ledger
- Steve McNair
As a result of these recent newsworthy deaths, there’s a good chance the concept of death and its aftermath has recently made it to the forefront of your brain. Perhaps you’ve even begun to think a little bit about your desired end game.
That is, your funeral and what you want to have happen – how you want to be remembered – after you die…
Have You Already Formulated Your Own Personal Funeral Plans?
Even if you’re not a much-videotaped superstar, the format for funerals is not so cut and dried anymore… These days, Baby Boomers are into creating memorable memorial services, that not only celebrate the life you or your loved ones have lived, but offer mourners a memorable funeral experience, while often setting in place the opportunity to leave a legacy.
Beyond that, though not necessarily related to it, there’s a growing concern for finding opportunities to save money on funeral expenses. And a trend toward greener, more ecologically minded memorial services and activities.
This Is Actually a Global Trend
It’s not just Boomers in the US who are looking for a more meaningful funeral experience. According to a recent study by Australia’s National Funeral Directors Association:
- Only 13% of adults surveyed report a desire for a very traditional funeral service
- Of those who report a desire for a funeral service of some type, 68% report that they’d like to personalize the event
- Nearly 75% say they would prefer to prearrange their own service
While in the United Kingdom:
- The “green movement” has lead to rapid growth in the number of natural burial sites. In 1993, there was only one ground, now there are more than 220 sites operating, with more planned to open in the future.
- In 1993 only a handful of crematoria and cemeteries would accept cardboard coffins, but now almost every crematorium accepts them.
- Cardboard coffins? Yep, there are even “green” coffins made of recycled newspapers…
Why Shouldn’t Baby Boomers — And Not Just Boomer Celebrities — Be the Ones to Change Funeral Traditions? After All, As a Baby Boomer You Have Been Bucking Tradition Your Whole Life:
- It started with rewriting educational experiences, due to overcrowding in grade schools
- Moved on as you passed through life’s milestones: revising wedding vows, birthing ceremonies, retirement expectations
- Once you and other Boomers became accustomed to working with financial advisers, travel consultants, business coaches, personal shoppers and personal trainers, it only seems logical to employ an events planner to orchestrate your perfect funeral service, right?
- Obviously, challenging the culture of death just HAS to be a “Boomer Thing”
Which Means That While You Might Not Want to Host a Clone to the “Michael Jackson Funeral,” Who Says Your Own Funeral Service Has to Be Generic, Somber, Grave, or Humorless?
After all, isn’t the purpose of the event to remember a life well-lived? And help those left behind begin the healing process?
Certainly we saw this with Michael Jackson’s memorial program at the Staples Center.
After all, this event brought together not only his family, but also a magnificent cadre of musicians, politicians, sports figures, movie stars – not to mention the lucky lottery winners who represented his fan-dom. In the process we learned a lot about Jackson’s impact on those who knew him. Just to recap and give you some ideas, remember that
In the eulogy portion of Jackson’s service we heard:
- Singer and actress Queen Latifah deliver a very personal eulogy before reading a poem Angelou wrote for Jackson titled “We Had Him.”
- “Magic” Johnson tell a funny story about sharing Kentucky Fried Chicken with Jackson while sitting on the floor
- Brooke Shields remember Jackson’s love of laughter as she fought back tears and told of his favorite song: Charlie Chaplin’s “Smile”
- Texas Congresswoman Sheila Jackson Lee speak on behalf of the United States Congress and the Congressional Black Caucus. She makes the point of Jackson’s innocence in legal matters, and talks about how he called the world into public service with his music.
- Motown Records founder Berry Gordy share stories of softball games between the Gordy and Jackson families and explain why Jackson’s nickname, “King of Pop,” didn’t do him justice
- Civil rights activists Bernice King and Martin Luther King III tell tales of Jackson’s humanitarianism, saying he epitomized the words of their father.
- Rev. Al Sharpton recall that “In the music world, he put on one glove, pulled his pants up and brought down the color curtain.”
- Daughter Paris, 11, humanize the event and bring tears to everyone as she choked back her own sobs to lament that “Ever since I was born, Daddy has been the best father you could ever imagine. And I just want to say I love him so much.”
Of course, you also recall that the musical portion of the event was as star-studded and magnificent as if you were attending a concert event.
Among the highlights:
- Stevie Wonder sang his song, “I Never Dreamed You’d Leave in Summer,” originally written for his wife
- A very pregnant Jennifer Hudson soulfully delivered Jackson’s own “Will You Be There”
- Usher broke into tears after singing Jackson’s “Gone Too Soon”
- Brother Jermaine delivered a balletic falsetto of a song Michael loved, the previously mentioned “Smile”
- An emotional Mariah Carey covered the famous The Jackson 5 hit, “I’ll Be There” along with Trey Lorenz
- And who could forget the “We Are the World” production number, which seemed to include everyone who’d taken the stage
So Like It Or Not, Given Your Top of Mind Awareness, Now’s A Good Time For You to Think About YOUR Funeral:
You’ve got the very public Michael Jackson funeral event fresh in your mind. And you know what you liked and didn’t like about it.
So why not consider taking a page from his memorial service and making plans to turn your funeral or memorial service from an occasion of loss into an opportunity to celebrate your life, a celebration that supports the healing and growth of those who are going to be burdened by your loss?
You wouldn’t be the first to do this…
The Last Decade Has Seen Funerals Become as Personalized as Weddings –
And in Fact, Many Are Now Orchestrated by Party Planners. For Example, Here Are a Handful Of Other Recent Funeral Services That Also Epitomize Boomer Creativity:
- Robert Tisch, who ran the Loews Corporation, had a marching band at his memorial service and a packed house at Avery Fisher Hall
- Guests at the reception after Estée Lauder’s funeral were treated to chocolate-covered marshmallows served by waiters bearing silver trays
- Socialite Nan Kempner – who was perhaps best known for her charitable activities, having raised $75,000,000 (USD) for the Memorical Sloan-Kettering Cancer Center – planned for her memorial to be held at Christie’s auction house. She also arranged for each of her 500 guests to receive a CD of Mozart’s Requiem. (She’d originally wanted her guests to enjoy a live performance of the Requiem, but the logistics — full orchestra, chorus and soloists — were apparently more than could be arranged in a timely manner.)
- Sarah, a client of Britain’s Fantastic Funeral Company wanted her life to celebrated with the same enthusiasm with which she had lived. She began by requesting that her funeral guests dress as if for a wedding. Her service ended with guests dancing and singing along with Norman Greenbaum’s “Spirit in the Sky. Following that, they were treated to a meal at her favorite hotel, which ended with her guests toasting her memory with cake and champagne.
- Ian Turnbull wants his family and friends to toast him with beer. The dying brewer has created what he calls a “dangerously strong” beer he’s dubbed Brewer’s Swansong, to be served at his funeral. The toffee apple flavored beer will be served in souvenir bottles whose labels declare that it is “a beer to die for.” According to Turnbull, “It is the last beer I will brew.” He plans that all attending his funeral will get a bottle ” of the brew which is currently being matured in a whiskey cask, ready to be bottled and served “when I am toasted in whatever crematorium I am treated to.” Turnball, who has pancreatic cancer, also plans that his brew will help raise funds for cancer research.
- And then there’s one of my favorite unique funerals: Harry Ewell’s 2003 funeral in Rockland, Massachusetts. Harry was known for the fact that he had driven an ice cream truck for many years. At his funeral, his ice cream truck led the procession to the burial site, and mourners were treated to popsicles at graveside. (That’s his truck in the photo above.)
Personally, I suspect many Baby Boomers want a unique funeral and memorial service because they identify with the sentiment expressed in the lines below, which have been posted online in dozens of places over the past few years, though no one seems to know who originally said it:
“Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, But rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, WOW!!!! What a ride!”
You may, of course, prefer the alternate versions which incorporate chocolate, champagne or other consumable goodies… But the point is, most Boomers, if asked, will express an intent to live life to the fullest, or as some poet put it, to “suck the marrow from life,” before succumbing to the inevitable. (As in death, not taxes…)
Regardless, If You’ve Celebrated Your Life As You Like It, It Would Be a Shame Not to Celebrate Death With an Equal Measure of Brio and Panache, Don’t You Agree?
So what can you do to help assure that your funeral is exactly what you’d like it to be? Or that you can provide these same assurances of a personalized service for a loved one?
Your celebratory solution can be a much more simple one, as long as it’s meaningful for you and your loved ones.
Think about it. What can you arrange in advance that will make your service unique?
- Michael Jackson’s brothers wore his signature sequined glove on their right hand, and sported bright yellow ties, for remembrance
- Billy Mays’ pallbearers dressed in blue work shirts and khaki slacks, the “pitchman uniform” we always saw Mays wearing
- Harry Ewell incorporated his ice cream truck
- Ian Turnbull has his special beer with the unique keepsake bottles
No, it’s not morbid to think this way:
- By planning ahead you’re making things easier for your loved ones. It is very reassuring for family and friends to have the knowledge that they are carrying out your wishes exactly.
- After all, there are a lot of decisions that have to be made. And generally very little time in which to make them. If you’ve ever had to plan a funeral for a loved one, you already know how hard this can be.
- Besides, there’s so much emotion related to the time of death. You want your family to be able to grieve without having to worry about what songs you’d like played at the service, or whether you really meant it when you said you were going to donate your body to science…
- Beyond that, planning your funeral in advance means that you will be assured of having the service you’d like to have…
- And admit it: Haven’t you attended funerals where you came home wondering “What were her children thinking? I’m sure my friend would never have wanted a service like THAT…”
In closing, think about this: You certainly recall those memorable death-defying lyrics from the musical, “Fame.” In fact, you can probably belt out the lyrics yourself whenever you hear the tune, right? After all, that anthem ended so memorably:
“I’m gonna live forever Baby, remember my name Remember, remember, remember, remember, Remember, remember, remember, remember.”
So what are your “Grave Expectations?” How do you want to be remembered?
Bucket List Game Reminds Us That THIS Is the Year You Can Achieve Anything You Want: You Haven’t Let The Recession Keep You From Writing Up Your New Goals List, Have You?
Bucket lists are big news these days and we’ve talked about them before, of course. But here’s one that begs to be shared with you. This time, instead of you coming up with your own personal list, you get to share your experiences with others. Think of this as an opportunity to get to know your friends better.
Here’s how it works: Review all 100 items on the bucket list below and bold the ones you’ve already achieved – though undoubtedly you’ll feel that some of them are more like experiences than they are true lifetime achievements. Still, it’s fun to see how many you can check off!
Below — with brief annotations — is my bucket list. Thanks, to Rhea at “The Boomer Chronicles,” for sharing and getting us started. Feel free to share your results via a comment to the blog. I promise to comment back to each and every one!
Once you get done reading the list and contemplating how you would answer each point, it’s time for the real work to begin. That’s right – it’s time to develop your plan for what you want to personally achieve this year! After all, if you’re going to leave a legacy, it’s time to start! Here’s the bucket list:
1. Started my own blog
2. Slept under the stars – while on a horseback pack trip. It was phenomenal
3. Played in a band
4. Visited Hawaii – no, but I’ve been to Alaska!
5. Watched a meteor shower
6. Given more than I can afford to charity – how could that be possible? The more you give, the more blessed you become…
7. Been to Disneyland/Disneyworld
8. Climbed a mountain
9. Held a praying mantis
10. Sung a solo
11. Bungee jumped
12. Visited Paris
13. Watched a lightning storm at sea
14. Taught myself an art from scratch – first there was macrame, then crochet and tie-dye. Hey, it was the 60s!
15. Adopted a child
16. Had food poisoning – no but I have experienced being seasick during a storm at sea. They might be analogous, not sure…
17. Walked to the top of the Statue of Liberty – no but I’ve walked DOWN from the top of the Washington Monument and the Gateway Arch…
18. Grown my own vegetables – that was during my “Earth Mother” days, but I am seriously looking into doing it again this year…
19. Seen the Mona Lisa in France
20. Slept on an overnight train
21. Had a pillow fight
22. Hitchhiked – my mother told me not to, but I did. Thankfully I’ve never revealed this to her… Guess she’ll know now
23. Taken a sick day when you’re not ill – what parent hasn’t been forced to take a sick day to care for a child?
24. Built a snow fort – oh and it was a dandy!
25. Held a lamb – no but my grandma took a shot of me as a toddler, holding a squirrel as I sat in my sandbox. My mother was petrified when she saw it
26. Gone skinny dipping – in Lake Mendota, at midnight, on a sultry June 21 – the longest day – after drinking a bottle of Boone’s Farm apple wine. Ahh, those UW college days…
27. Run a marathon
28. Ridden in a gondola in Venice
29. Seen a total eclipse – well, you can’t watch it DIRECTLY…
30. Watched a sunrise or sunset – both are worth waiting for…
31. Hit a home run – I’m a leftie batter and THAT experience was amazing!
32. Been on a cruise
33. Seen Niagara Falls in person
34. Visited the birthplace of my ancestors
35. Seen an Amish community
36. Taught myself a new language
37. Had enough money to be truly satisfied – for one brief shining moment…and then it was gone in a flash!
38. Seen the Leaning Tower of Pisa in person
39. Gone rock climbing
40. Seen Michelangelo’s David
41. Sung karaoke – but not as a solo performance…
42. Seen Old Faithful geyser erupt
43. Bought a stranger a meal at a restaurant
44. Visited Africa – no but it’s on my wish list, along with Antarctica
45. Walked on a beach by moonlight
46. Been transported in an ambulance
47. Had my portrait painted
48. Gone deep sea fishing
49. Seen the Sistine Chapel in person
50. Been to the top of the Eiffel Tower in Paris
51. Gone scuba diving or snorkeling – I was there with others who did, but I couldn’t get over the concept of spitting into my mask…
52. Kissed in the rain
53. Played in the mud
54. Gone to a drive-in theater
55. Been in a movie – no, but I’ve performed live onstage in front of an audience who paid to be in attendance…
56. Visited the Great Wall of China
57. Started a business
58. Taken a martial arts class
59. Visited Russia
60. Served at a soup kitchen
61. Sold Girl Scout Cookies – actually my cookie sales experience is what got me kicked out of Girl Scouts…
62. Gone whale watching
63. Got flowers for no reason
64. Donated blood, platelets or plasma
65. Gone sky diving – no, but I want to
66. Visited a Nazi concentration camp
67. Bounced a check
68. Flown in a helicopter – over Mendenhall Glacier in Alaska, while the the ethereal music of “Enya” reverberated into my headphones, courtesy of the pilot. It was a transcendent experience – a day I will never forget!
69. Saved a favorite childhood toy – well, I saved “Sheepie,”one of my kid’s favorite stuffed animals, but only books remain from my childhood…
70. Visited the Lincoln Memorial
71. Eaten caviar
72. Pieced a quilt – not yet, but I have a sister-in-law who’s promised to teach me
73. Stood in Times Square – way back in the 60s, before they cleaned it up!
74. Toured the Everglades- sadly, I don’t think touring Florida’s Weeki Wachee Springs counts. But I did go on a Cajun Swamp Tour in New Orleans that was pretty spectacular…
75. Been fired from a job – twice, though the second time was termed “closing your department,” but I wonder…
76. Seen the Changing of the Guards in London
77. Broken a bone – technically I did bruise my tailbone in a skiing accident, but there’s nothing they can do for that. The subsequent ride in the Ski Patrol basket was pure embarrassment, however
78. Been on a speeding motorcycle – so far, only in my dreams
79. Seen the Grand Canyon in person
80. Published a book – lots of stuff I have written has been published, but my book’s not done yet…
81. Visited the Vatican – the most memorable thing for me, besides the Vatican Guards’ uniforms, was the catacombs…
82. Bought a brand new car- thankfully I’ve enjoyed this pleasure many times
83. Walked in Jerusalem – no but I have a sister-in-law who has…
84. Had my picture in the newspaper
85. Read the entire Bible
86. Visited the White House
87. Killed and prepared an animal for eating – no, but I helped my Dad clean ducks he’d shot. That was close enough for me…
88. Had chickenpox – even gave it to my brother, who was just a few weeks old. Sorry, Eric!
89. Saved someone’s life – well I had to give my daughter Syrup of Ipecac once, so I think that counts…
90. Sat on a jury – called twice, but never chosen…
91. Met someone famous – Most notably, “The Guess Who” came to our house and showed my son how to play American Woman on his guitar. Each played it a bit differently. We have pictures
92. Joined a book club – many times
93. Lost a loved one
94. Had a baby – Did that twice – a long time ago
95. Seen the Alamo in person
96. Swam in the Great Salt Lake
97. Been involved in a law suit – oh yeah. Thankfully I’ve always won, even when I was the defendant
98. Owned a cell phone
99. Been stung by a bee
100. Ridden an elephant – not yet, but I have a friend who arranges this in Africa, so I’ll do it eventually
Back to You: What’s in Store For You Goals-wise, in 2009?
Your answer, you understand, is deeply rooted in your ability to set and achieve goals. The fact is, recession or not, you have the ability to achieve WHATEVER you desire. Perhaps you seek …
- Robust health
- Financial freedom
- Enduring relationships
- Wonderful friendships
- Fulfilling family activities
- True happiness
Whatever your desires, any and all of them are possible once you take the first step by setting goals for achieving these experiences.
Of course, to do it right, you really need to have a variety of goals:
- Short term goals (goals you can easily accomplish in one day to one year)
- Mid-range goals (goals which you can attain in one to three years)
- Long term goals (goals that will take you three to five years to realize)
- Finally, of course, you still want to maintain your “bucket list” goals (those big picture things you want to experience before you die)
When you set goals strategically, you start by planning the long term goals. You then carefully break down each goal into specific steps to develop your mid-range goals.
Then, for each mid-range goal, you ask yourself what you need to do to accomplish each one.
Use those answers to create your short term goal list. These become your “To-Do List” each day for the next year.
Your goals list should not be about only those things you want personally …
Of course, there’s no need to limit your goal-setting to things you’d like to accomplish for yourself…You can also work out what sort of legacy you’d like to leave:
- For the world
- For your business
- For your family
You can create goals related to anything that you can affect as well as anything that you want to participate in. It’s all fair game.
For example, do you long for world peace? Don’t let the dream die because you think it’s more than you can accomplish. Instead:
- Put world peace on your long term goals list
- Then figure out a way to make a peaceful difference in the world via your mid-range goals
- Start building toward peace immediately via your short term goals – for example, you could start by participating in other people’s peace-generating activities
- Join a peace march
- Make a financial donation
- Work with 10 Million Clicks for Peace
Regardless of what decide to you do, remember this: Albert Schweitzer once said, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
In short, if you want to achieve all of your goals in 2009 and beyond, your first step is to make sure that you include everything that will make you happy on your goals list AND make sure that you are focused on doing something you love!
That’s why it is so important to follow your passion in building a business. Unless you have a true passion for what you are doing, you will find it all but impossible to succeed.
When you follow your passion, you’ll not only experience success — but happiness will be its twin.
What Sort of Success Will You Create in 2009 and Beyond?
The answer depends on the goals you set for yourself and the action you take to achieve them.
If you’ve never before used goal setting to help you achieve success and happiness, here’s a program created by the fabulous Gina Gaudio-Graves that is guaranteed to help you realize your goals.
Don’t let yourself down or your goals die. The legacy you want to leave is too important to the world.
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