Now More Than Ever: Boomer Consumers Want The Chance to Make Your Own Financial Choices

In these times of financial uncertainty and economic meltdown, the last thing you want is to find yourself with your back up against the wall, unable to make crucial buying decisions and financial choices for yourself and your welfare. My friend Marilynn Mobley over at Baby Boomer Insights really understands this.

Well the fact is, as a executive VP at a well respected public relations firm, Marilynn has made it her business to understand Boomer psyches – especially understanding what motivates Boomers to make financial choices, or what marketers call “buying decisons.” 

She wrote a post in her blog yesterday that really spoke to me – and will probably speak to you. Which is why I had to share it with you. Her topic,  essentially, is what motivates Boomers to buy.

Her (slightly abridged) title: Read more