Are You Worried, Fearful the Recession Will Bust You? Don’t Just Wait for Obama. Why Not Motivate Yourself to Start a Business That Creates Your Own Economic Stimulus Plan?
My friend Kathy has been a motivated and highly successful Realtor in beautiful and historic Galena, Illinois – a community whose lifeblood is tourism – a for about 30 years. Regularly one of the top selling agents in her MLS, she loves her work and has lived through boom times and bad with the knowledge that everyone needs to have a home. Hers has always been a business marked by sales awards and steady growth.
- But, along with almost 100% of the Realtors in the country, she found 2008 to be a real financial challenge. With little or nothing she could personally do to turn things around.
- Which is probably why she sent out Christmas cards this year featuring a photo her husband took of her with Barack Obama back in 2004, when he was in town, campaigning for the Illinois senate. (She’s what you’d call a long-term Obama fan.)
- For the past year, her hopes have been that he’d win the presidency and turn the economy around – and that he could take action quickly enough to get people confidently buying real estate again.
- Naturally, she’s delighted Obama’s presidency is off to the fast start the whole world has been praying for…
Financially, We’re Not Out of the Woods Yet, Of Course. This Recession is Just Too Deep to Turn Around in Less Than a Month.
Obama may be a man with a plan and a compelling vision of hope. But even Kathy knows he doesn’t have super-powers. Nor did he come equipped with a fairy godmother and a magic wand… And we still live in the real world. There’s still a lot of hard work – and painful decisions – ahead:
No Doubt That’s Why You’ve Heard President Obama’s Cautionary Soundbites On the News This Past Week:
- “We are in the worst economic crisis since the Great Depression”
- “2009 will be tough”
- “Things may get worse before they get better”
- “We must take dramatic action now, with regard to the American Recovery and Reinvestment Plan, the economic stimulus package, tax cuts…”
- Back at the ranch
- Over in your neck of the woods
- Or wherever in the world you like to hang out
January – with its excitement of the new year and the inauguration – has segued into the chill of February. And the hot dragon breath of recession and economic crisis no doubt continues to flick at your ears, as:
- More Americans filed for unemployment in January than at any time in the last 26 years
- A recent New York Times editorial opined that there’s “no guarantee that today’s battered 401(k)’s will rebound powerfully. People close to retirement don’t have time for a do-over. Even for those still far from retirement, there’s no telling how stocks will perform in the future. “
- Big companies around the globe continued to announce plans to lay off tens of thousands of workers. A quick analysis of world headlines finds the following major firms announcing personnel cutbacks:
- Caterpillar (20,000)
- Sprint Nextel (8,000)
- Home Depot (7,000)
- Boeing (10,000)
- Macy’s (7,000 workers cut, plus they cut their quarterly divided, and said they’re integrating all divisions into a single unit, as they expect 2009 to remain very tough for retail)
- Starbucks (announced plans to close 300 under-performing stores worldwide and lay off 6,700 workers, mostly in the US )
- The anticipated Pfizer Wyeth merger (which will result in a net loss of 8,000 jobs)
- Caterpillar (20,000)
As Ann Landers Used to Say, “It’s Time to “Wake Up and Smell the Coffee:”
The question you must now ask yourself is “What have YOU planned to do in 2009 to keep yourself financially solvent??”
In case you were too busy to take action earlier due to:
- The year-end holidays
- The election or
- Your own personal financial implosions
You need to know this: It’s not TOO LATE for you to RESOLVE to spend 2009 focused on generating income via consistent activity related to your skill sets and your big ideas!
Especially if You’ve Recognized That 2009 is Not Just the Chinese “Year of the Ox,” But Probably Also the “Year You Must Become Self-employed.”
And why wouldn’t you be starting to realize this? Obama may be quickly putting solid plans in play, but you’ve been around the block a few times. You’ve heard all the cautionary talk, and you know you don’t have time on your side:
Most people agree that it’s going to take at least two years – possibly longer – to get our economy straightened out again.
And, as a Boomer, someone who might have had plans to retire in as few as two years, you know you’ve got to take action. You can’t just wait for the “man from the government, who’s here to help” – even when he brings with him as much hope as Obama does…
With so much to do, and so little time, your first step has to be to resolve to get motivated to take some action – after you chart your own personal recovery and reinvestment plan!
>Not Sure If Now Really Is the Time to Start Your Dream Business?
The truth is, 2009 is the perfect year to start. Done right, the economy can actually help you break all kinds of records for a start-up business generating sales, revenue and profits. Which is why there has not been a better time in the last 70 years to go out and build a business. You know why?
Because everyone else is pulling back! That means, for instance, that ad rates are cheaper now, so it costs you less to find buyers – provided you have pinpointed the messaging that is going to resonate with your ideal prospects…. and you’re absolutely clear about where you’re going with your business, and how you’re going to get there.
What? You’re Panicked and Not Buying This Concept?
Well relax. Fear and panic won’t get you anywhere. But strategic planning accompanied by proper motivation will.
As proof, take a look at the front page of Advertising Age for January 26, 2009. Hone in on the article that says, “Marketing’s New Red-Hot Seller: Humble Snuggie”
- You know what product they’re talking about: those slightly silly-looking blankets with arms that have been advertised all over TV these last few months… You can probably recite the commercial from memory, so you know they come in 3 colors and you can get two of them – plus two book lights – for $19.95 plus shipping and handling…
Here’s how popular this item is:
- Not only has Ellen DeGeneres jokingly worn one
- Fox News actually honed in on a woman wearing one at Obama’s inauguration
- And the product has inspired more than 200 parody videos on YouTube – as sure a sign of success as anything
Now Think About It: Haven’t YOU – At Least Once or Twice – Had an Idea for a Product As Simple – and On Target – As This One?
Thought so. Most people have. Problem is, too few take action to turn these personal flashes of genius into income-generating products.
Now’s the time to review those great ideas you’ve shelved somewhere in the back of your head and dust off any that might fit a similar mold. That is, products that are easy to produce and fill a need.
Especially if – like the Snuggie – they are product ideas that can help people in at least one of these four crucial ways:
- Save money
- Make money
- Relieve pain, or
- Do something they have to do – no matter what the economy – (except, of course, that you can show them how to do it better, faster, easier, with less trouble)
Add to That the Concept of: Do What You Love And the Money Will Follow
Whether you’ve been laid off, are anticipating that a layoff might happen to you later this year, or are simply trying to figure out how you’re going to be able to retire in a few years, now’s the time to take a clue from experts like Loral Langemeier and figure out how to make some additional money doing what you already know how to do. Especially if it’s something you love to do AND it fits the criteria listed above.
- Just getting a new job isn’t going to do it for you right now.
- Nor will panic and fear get you anywhere.
- Your best option today, no matter whether you’re “still employed but worried,” or just lost your job, is to start figuring out how you can generate some new money. Money that will allow you to recession-proof your income.
But What If You Can’t Afford to Spend Money on a Great Business Coach to Help You Get Started?
No doubt there’s a lot of work you’ll have to do to get your business off the ground. The fastest and quickest way to do this is to work with a counselor or coach.
- But that takes money, which is something you’re no doubt short on right about now…
- Your next best option, instead of hiring someone to coach you one-on-one, is to find a reliable online coaching program that’s readily available and free.
- Gina Gaudio-Graves has a great one: Take a look at her 30-Day IM Challenge. Luckily for you, the latest challenge is just about to start. You’d be smart to take a look at what she’s offering.
The 30-Day IM Challenge is Packed With Hundreds of Pages of Solid Information – All Free – And Since It’s a Contest, There Are Even Prizes to Further Motivate You!
According to Gina, the biggest problem people have with completing the challenge is staying motivated to keep up with all of the training. Of course, you can work your way through it slowly. But since your goal is to get yourself into a position where you are generating some new money as fast as possible, taking it slow isn’t the best option. Especially if you want to with the prize, which is a free one-year coaching program with Gina, worth over $5,000.
Here’s something guaranteed to help you focus and stay motivated, so you can keep up with the 30-Day IM Challenge and win:
It’s Gina’s fantastic Miracle Motivational Package.
You owe it to yourself and your future to find out what’s included in this program. Especially since just reading Gina’s story will motivate you!
Can you imagine:
- A car accident ended her legal career
- Doctors gave her 12 months to live
- When doctors said there was no hope – she used motivational techniques – which she shares with you – to save her life. She not only overcame her paralysis, learn to walk again, and figure out how to pay for $9 million in medical bills –
- She also dedicated her life to helping one million people learn how to live the life of their dreams
Discover How Gina Turned Her Life Around – And How You Can, Too!
- Learn to motivate yourself to overcome everything that’s dragging you down right now, including this recession and your current financial frustrations!
- Grab her Miracle Motivational Package today.
- And don’t forget to sign up for the upcoming 30-Day IM Challenge!
One month from now – when everyone else is moaning about how the recession has only gotten worse – you’ll be so glad you did!!
Gay Marriage: What Can Our Society Possibly Gain From California’s Revising/Amending Their State Constitution Via the Passage of Proposition 8?
I didn’t catch Keith Olbermann Countdown show this past Monday, when he delivered a rousing and eloquent six-minute editorial on California voters’ decision to pass Proposition 8 – the amendment to their state constitution, which would ban same sex, or gay marriage . Frankly, I wish I had.
Have You, Like Me, Been Struggling Since Election Day, Trying to Figure Out Just What California Voters Were Thinking?
As Baby Boomers, after all, you helped birth the women’s rights movement, the civil rights movement, and the fight for migrant rights. You’ve helped save trees and forests, whales and wolves. Why stop now?
- Personally, since California Governor Schwarzenegger’s comments, I have been wondering just where this clear issue of denied rights is going next…
- Having been raised a Christian (actually very proper Episcopalian, thank you very much) I can’t believe God wants us to remove basic human rights from anyone! That would be against the very basic core of religious philosophy!
- If you think about it, same-sex marriage is really an equal protection issue. That is, as a Baby Boomer – someone who realizes good health can be very transient – don’t you want all of your fellow humans to have the same rights to transfer property, visit loved ones in the hospital, and be present in times of trauma and trouble – even in death?
Olbermann’s video clip has been widely posted online.
Hopefully you’ve had a chance to view it. If not, take the time to watch it via the link provided above. Keith speaks quite passionately from a philosophical and sociological point of view, and what he says makes sense.
It seems that when we look back to the foundations this country was built upon, bedrock concepts like Thomas Jefferson’s declaration that “all men are created equal…” we took two steps forward with the election of Obama, our first African-American president, and then about 20 steps back with the passage of this law, whose intent is to rescind the right of same-sex couples to marry.
As Olbermann notes, this decision “tilted the balance on this issue from coast to coast.”
I Don’t Have A Personal Axe to Grind: Like Olbermann, I’m Not Gay. But Realistically, This Is An Issue That Touches Us All.
- Thankfully, I’ve been happily married to my second husband for over 20 years, and have personally enjoyed the wonderful experience of parenthood for three decades now.
- But this issue still touches me, as it touches us all. As you do, I have family members and good friends who are gay, and perhaps it’s through my participation in their lives and stories that I have developed my strong opinions on this subject
- Don’t be so naive as to think you don’t know any gay people: While statistics vary, we can agree that somewhere between one in ten and one in 20 people currently identifies themselves as gay, lesbian, bisexual or transgender. In other words: of every twenty people you know, at least one was not born heterosexual.
- You, I – and everyone you know – have gay friends and/or family members – or at least work with someone – who was not born heterosexual.
- If you think you don’t know anyone who’s not heterosexual, understand this is statistically unlikely. Instead, it’s much more probable that within the social world you live in, people are still forced to closet their sexual orientation in order to get along in this world. You know, as in “don’t ask, don’t tell.”
Here’s a Part of Olbermann’s Commentary:
This is about the… human heart, and if that sounds corny, so be it.
If you voted for this Proposition or support those who did or the sentiment they expressed, I have some questions, because, truly, I do not… understand. Why does this matter to you? What is it to you? In a time of impermanence and fly-by-night relationships, these people over here want the same chance at permanence and happiness that is your option. They don’t want to deny you yours. They don’t want to take anything away from you. They want what you want — a chance to be a little less alone in the world.
Only now you are saying to them — no. You can’t have it on these terms. Maybe something similar. If they behave. If they don’t cause too much trouble. You’ll even give them all the same legal rights — even as you’re taking away the legal right, which they already had. A world around them, still anchored in love and marriage, and you are saying, no, you can’t marry. What if somebody passed a law that said you couldn’t marry?
I keep hearing this term “re-defining” marriage.
If this country hadn’t re-defined marriage, black people still couldn’t marry white people. Sixteen states had laws on the books which made that illegal… in 1967. 1967.
The parents of the President-Elect of the United States couldn’t have married in nearly one third of the states of the country their son grew up to lead. But it’s worse than that. If this country had not “re-defined” marriage, some black people still couldn’t marry…black people. It is one of the most overlooked and cruelest parts of our sad story of slavery. Marriages were not legally recognized, if the people were slaves. Since slaves were property, they could not legally be husband and wife, or mother and child. Their marriage vows were different: not “Until Death, Do You Part,” but “Until Death or Distance, Do You Part.” Marriages among slaves were not legally recognized.
You know, just like marriages today in California are not legally recognized, if the people are… gay.
And uncountable in our history are the number of men and women, forced by society into marrying the opposite sex, in sham marriages, or marriages of convenience, or just marriages of not knowing — centuries of men and women who have lived their lives in shame and unhappiness, and who have, through a lie to themselves or others, broken countless other lives, of spouses and children… All because we said a man couldn’t marry another man, or a woman couldn’t marry another woman. The sanctity of marriage. How many marriages like that have there been and how on earth do they increase the “sanctity” of marriage rather than render the term, meaningless?
What is this, to you? Nobody is asking you to embrace their expression of love. But don’t you, as human beings, have to embrace… that love? The world is barren enough.
It is stacked against love, and against hope, and against those very few and precious emotions that enable us to go forward. Your marriage only stands a 50-50 chance of lasting, no matter how much you feel and how hard you work.
And here are people overjoyed at the prospect of just that chance, and that work, just for the hope of having that feeling. With so much hate in the world, with so much meaningless division, and people pitted against people for no good reason, this is what your religion tells you to do? With your experience of life and this world and all its sadnesses, this is what your conscience tells you to do?
With your knowledge that life, with endless vigor, seems to tilt the playing field on which we all live, in favor of unhappiness and hate… this is what your heart tells you to do? You want to sanctify marriage? You want to honor your God and the universal love you believe he represents? Then Spread happiness — this tiny, symbolic, semantical grain of happiness — share it with all those who seek it. Quote me anything from your religious leader or book of choice telling you to stand against this. And then tell me how you can believe both that statement and another statement, another one which reads only “do unto others as you would have them do unto you.”
The Impact Goes Beyond California – It Is Massive
- Perhaps it’s the fact that we’re talking about rescinding people’s rights that has caused so many people to speak out, realizing that this is not just a California issue, it’s a nationwide issue
- Or maybe it’s because the November election also saw bans on gay marriage pass in Florida and Arizona, while Arkansas stopped gay couples from adopting children
- Currently, gay marriage is legal in two U.S. states, Massachusetts and Connecticut, where court-approved same-sex weddings began earlier this month.
- But dozens of states have laws that limit marriage to a man and a woman, which brings forward another issue: whether a gay couple who marry legally in one state will have this marriage recognized in another
Here’s A Summary For Your Consideration:
- “Marriage” is a religious sacrament, and has no place being defined by the state
- All “marriages” should be legally defined as “civil unions,” which can be defined by the state
- If we still support the concepts on which our country was founded, “civil unions” between same-sex couples MUST be allowed in every US state
What Can You Do?
Speak up. Stop the insanity. Demonstrate your Baby Boomer pride in supporting civil rights actions. There are a number of ways you can participate:
- Visit the website, Join the Impact, to keep up on the latest details of this effort. This blog site calls for coordinated action across the United States, beginning with marches planned for the weekend of November 15th. Since Amy Balliett, 26, used her lunch break to start this site a few days after the election, more than 1 million people have visited and dozens of marches and meetings are now planned for Saturday 11/15, 1:30 p.m. EST (1830 GMT).
- Send your local media copies of the press release created by Marriage Equality USA. For a copy of it, please email email@example.com
- Make an online donation to fight Proposition 8
- Join the Facebook group >”1,000,000 Million Strong Against Newly Passed Prop 8.” At the time of this writing, it had about 68,000 members. Join Facebook if you haven’t already and sign up. The group’s creators identify themselves as high school students. Would you let high school students, who learned about civil rights from the actions of Baby Boomers like you try to carry this cause alone?
Want To Know More?
Many great books have been written addressing the issues related to gay marriage. All will help you better understand the issues and resolve your feelings toward this issue, no matter whether you are gay or straight.
Among them is one I’m really looking forward to reading: Beyond (Straight and Gay) Marriage: Valuing All Families under the Law, by Nancy D. Polikoff, which is currently available for pre-order on Amazon.com.
Polikoff asserts that, in American law, marriage is the dividing line between those relationships that matter and those that don’t.
For example, with regard to inheritance, a woman married to a man for nine months receives Social Security benefits when he dies; while a woman living for nineteen years with a man or woman to whom she isn’t married receives no government support.
Among the crucial topics this books covers are:
- Tax consequences
- Workers’ compensation death benefits
- Social security
- Health care
- Plus, their impact the diversity of today’s family units
Polikoff knows her stuff. She writes this book after having taught, litigated and written about family law, civil procedure and sexuality for more than 30 years. From that perspective, she reframes the family-rights debate by arguing that marriage should not bestow special legal privileges upon couples because people, both heterosexual and LGBT, live in a variety of relationships—including:
- Unmarried couples of any sexual orientation (remember, the co-ho concept works well for single Boomers)
- Single-parent households
- Extended biological family units, and
- Myriad other familial configurations
These relationships, she argues, like marriage, are about building and sustaining economic and emotional interdependence and nurturing the next generation.
Sounds like a “must read,” for all Boomers, don’t you agree?
“Joe the Plumber” Isn’t the Only Entrepreneurial Wannabe: Haven’t You Wondered Whether You Could Successfully Fund Your Retirement by Starting Your Own Small Business?
If you watched the third and final presidential debate earlier this week, you heard both candidates talking abut how their economic development and tax plans would benefit Joe Wurzelbacher, aka “Joe the Plumber,” a Toledo, Ohio man who’s considering buying the plumbing business where he currently works – for somewhere between $250,000 and $280,000.
Both candidates attempted to make the case that their plans for taxation and business development would benefit more Americans. Who won the debate – and the hearts and minds of Americans – will be determined in mere weeks now. But that isn’t the main point of this post: Helping you decide whether or not to buy or start your own small business is.
See, “Joe the Plumber” Is Not the Only Baby Boomer Considering the Entrepreneurial American Dream of Business Ownership. Likely You Are, Too!
For many Baby Boomers, born between 1946 and 1964, the concept of retirement has a very different meaning than it did a generation ago. Many of you are looking into starting your own business to support your retirement – or semi-retirement. Actually what some people are starting to refer to as “unretirement.” And why not?
After all, several recent studies indicate that roughly 63% of non-retired adults in the United States plan to work into the time periond that used to be called retirement. Why? Your reasons may be different, but here are some popular ones:
- Two-thirds of you say your key reason is that you enjoy your work and you want to stay mentally engaged
- About half of you have a concern over not having enough money to cover your basic living expenses once you are old enough to collect Social Security
- The current economy has left many of you with decimated home values, mountains of bills, and vanishing 401(K)’s
- Only 28% of you report confidence in your ability to pay for projected medical costs – especially since many of you won’t have health insurance after you retire -and you can easily expect to live another 20 to 30 years
On the Plus Side You Can’t Ignore the Very Real Benefits Of:
- Your years of valuable work experience
- Your maturity and judgement
- Your health and vitality
Actually, There Are as Many Reasons for Starting a Small Business as There are Americans Reaching Retirement Age
At the very least you have to consider:
- Corporate layoffs
- The need to supplement your current income
- Your desire for a more flexible lifestyle
- Your recognition that advancing technology has leveled the playing field for many small businesses
- The very real opportunity to realize your personal ambition to be the boss and reap the rewards
It All Adds Up: More and More Boomers Find Financial and Personal Fulfillment in Running Your Own Small Business.
“[Boomers] stand at the portal of advancing age more driven by their desire to stay engaged with achievements and family relationships than by the value of their portfolio,” says Carol Orsborn, an author and expert on marketing to Baby Boomers. Here are some other relevant facts:
- A study by Merrill Lynch and Harris Interactive found that 45% of Americans approaching retirement never plan to completely stop working
- You can often deduct some of your health insurance premiums from taxes if you’re self employed and Health Savings Accounts (HSAs) offer more savings.
- Americans over the age of 50 make up a disproportionate share of the self-employed workforce, about 40 percent compared to 25 percent of the overall workforce according to a 2002 AARP study
- Americans in their 40s and 50s expect to “retire” at age 61 but will continue to work until around age 70 according to Merrill Lynch and Harris Interactive. During these 9 years, many of you believe the ideal work arrangement is to “cycle” between periods of work and leisure (42%). And only 17% of you hope to never work for pay again
- The top-10 most popular franchising industries according to a report in USA Today are: fast food, service, restaurants, building and construction, business services, retail, automotive, maintenance, food retail, and lodging
- A new franchised business opens up in the United States every 8 minutes, according to Price Waterhouse Coopers. Average initial investment is $250,000
- Only 37% of the Boomer generation indicated that earning money was an important reason to keep working according to Merrill Lynch and Harris Interactive. 67% thought challenge and mental stimulation would motivate them to continue to work. The same study found that of Boomers who plan to continue work, nearly two-thirds want to pursue a different line of work.
- The number of franchised business in the US has grown to 850,000 from 760,000 in the past six years according to an International Franchise Association report. The number of “franchise concepts” has grown to 2,500 from 900 in 3 years
- 75 industries use franchising to distribute goods and services according to Price Waterhouse Coopers
Undoubtedly it’s facts like these that led the US Small Business Administration (SBA) to unveil a new section of their web site earlier this month, aimed directly at you, the country’s most rapidly expanding group of entrepreneurs.
The new Small Business oriented site is designed for you if you are a 50-plus entrepreneur seeking information on starting, growing and expanding a small business.
“The SBA is working hard to increase opportunities for small businesses of the Baby Boomer generation at every stage of their business development through better technology tools and effective services through the agency’s district offices and resource partners,” said SBA Acting Administrator Sandy Baruah in a statement. “We believe 50-plus entrepreneurs will drive significant new business growth in the coming years.”
The new site has been designed to help you evaluate the pros and cons of business ownership after age 50 and provides advice on how to treat different phases of business growth. It includes a series of free online course on topics like:
- Small Business Primer: Guide to Starting a Business
- How to Prepare a Business Plan
- How to Start a Business on a Shoestring Budget (Trump University)
- Franchising Basics
- Technology 101: A Small Business Guide
In addition you’ll find:
- A tool to you measure your business readiness
- Information on borrowing and credit
- Encouraging success stories from other Baby Boomer small business owners
There’s Also a Section Called “Bootstrapping Basics” That Offers Training Tools Such As “Traits of the Successful Entrepreneur”
Here, you learn that:
- Just as not every idea is well suited for a shoestring start-up, not every person is well suited to be a bootstrapping entrepreneur
- “When it comes to starting a business on a shoestring budget, two of these traits are especially important. An entrepreneur must be passionate about his start-up business. It can be long time before you really start reaping the rewards of your business, and it can be easy to let other endeavors distract you. Your passion is what will keep you focused on moving your idea forward
- “Too much caution can stand in the way of a successful start-up.”
- “A bootstrapping entrepreneur must also be something of a risk taker. You must be willing to experiment. If the first thing you try isn’t working, you have to be able redirect your efforts and try another approach.”
- “Successful entrepreneurs share some common traits that help them meet the particular challenges starting a business puts before them. They include:
The SBA’s Self-Paced Training for 50-Plus Entrepreneurs Is A Good Idea, But It Lacks Passion – and a Mechanism to Keep Your Focused and Moving Forward.
If you’re serious about building as business to support your retirement there is no time to waste. You need to get started now, and you need to get training from a reliable resource which will keep you focused and moving forward with passion.
In my opinion, you’ll be much farther along in your business development efforts one month from now if you work with Gina Gaudio-Grave’s program, The 30-day IM Challenge instead of using the SBA’s self-paced training.
What Have You Got to Lose? It’s Priced Right, and A Stronger Program
In the past I’ve recommended Gina Gaudio-Graves free 30-Day IM Challenge program and I stand behind that recommendation. Also free, it gives you all the knowledge you need to succeed with your own business, whether you decide to go home-based or not.
In Addition to the 750+ Pages of Training, Plus Recordings and Videos, the 30 Day IM Challenge Gives You Weekly Group Phone Calls and an In-depth Forum, Where You Can Ask Questions of Gina’s Apprentices, Who Are All Successful Graduates of the 30-Day IM Challenge.
So, if you’re considering starting a small business to supplement your retirement income, the only questions still left for you to answer are:
- Do you want to succeed?
- Do you have what it takes to own your own successful business?
- If not, are you willing to work hard to acquire it?
- Are you ready to launch yourself into prosperity despite the gloomy economy?
- Or would you rather stick your head in the sand and wait until things are “easier.”
If you opt for the last option, keep in mind that while you wait your chances for enjoying a comfortable retirement will be steadily shrinking…
“Joe the Plumber” is not waiting. Don’t you hold off either!
Real Boomer Women Not Offended By Media Uproar Over “Putting Lipstick on a Pig.” But Isn’t It True You’d Rather Spend Your Time “Wearing” Lipstick and Riding Your “Hog?”
OK, You Asked to Get to the Bottom of This Latest Campaign Silliness So You Can Move On. Here You Go:
According to “Media Matters for Media,” a Web-based, not-for-profit research and information center dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media, here’s what really brought about the US presidential campaign’s latest dither, the outrageous “putting lipstick on a pig” brouhaha:
- First “The Boston Globe reported that former acting Massachusetts Gov. Jane Swift “led the Republican charge” that Sen. Barack Obama’s “lipstick” comment regarding Sen. John McCain’s policies was ‘an echo of [Gov. Sarah] Palin’s joke during her convention speech.’
- “But Swift did more than charge that Obama’s statement was “an echo” of Palin’s joke; she actually accused Obama of calling Palin a pig.
- She “directed media traffic” by opining that, “It was a comment that obviously people in the audience and the press interpreted to be directed at Governor Palin. I interpreted it that way. I found it offensive.”
- “Then the next day, during an interview with MSNBC’s Norah O’Donnell, Swift backtracked from that accusation.
- Unfortunatley for you who don’t have time to waste on trivialities, “The Globe reported neither the direct accusation nor the backtrack.” And the story grew huge, as the campaign and the media once again attempted to create inflammatory news rather than report truth.
- In the interest of truth: Swift is a national member of the McCain campaign’s recently announced “Palin Truth Squad” – set up to counter attacks on Alaska Governor Sarah Palin.
- No wonder the Public Relations Society of America issued a media advisory, calling on both the McCain and Obama campaigns to commit to the highest standards of ethical practice in every facet of their campaign communications.
It was sort of like watching an episode of Seinfeld, much ado about “nothing”… Except that the McCain machine engineered the media, to make you think you were watching breaking news instead of wasting your time over “nothing.” Don’t you hate finding out you’ve been manipulated?
Now, in case you’ve been living under a rock for the last decade, and don’t really know the long political history of the infamous “putting lipstick on a pig” phrase, you can refer to our own glossary definition of putting lipstick on a pig, which reports that it is a “term used by many, generally in reference to someone who may be trying to make something or someone look appealing or attractive when it quite clearly will not work, or will only deceive the dumbest of people.”
And of course, Boomer voters are not dumb, so in the end, the effort didn’t work any better than the earlier and equally ill-conceived “Obama is a Muslim” plan….
But to finally put this story to rest, let’s remember what Barack Obama told David Letterman: ”
If I had meant my “lipstick on a pig” remarks about Sarah Palin, she’d actually be the lipstick… not the pig.”
Have You, Like Other Boomers, Had Enough with the Spin, Fluff, Innuendo, Incomplete Information, Character Assassination, Unchallenged Reporting of Falsehoods – And Outright Lies That This Presidential Campaign Has Become?
Likely you have. After all, since McCain announced Palin as his running mate, we’ve been subjected to all kinds of silly and sexist media posturing:
- First there was the obvious spin: “Women want to be her and men want to mate with her,” opined Donny Deutsch on CNBC’s “Squawk on the Street”
- While in an interview with Newsweek, Harvard Business School’s John Quelch said that he thinks of Barack Obama as a new Prius and John McCain as an “old Ford F-150.” Then told Ad Age That McCain’s choice of Sarah Palin was a “good brand extension,” likening it to “putting a red Chevy Camaro in the garage next to his truck.”
- And later in that same Ad Age article, Bill Hillsman, Chief Creative Officer at Minneapolis’ North Woods Advertising agency said, “Palin for VP may be the best news for the snowmobile industry in the past five years,” adding that her presence on the ticket may induce the “boys with toys” market segment – those independent male voters, outdoorsman who are fishers, campers, hunters and who own 4WD trucks, ATV’s, boats, jet skis, etc., to vote Republican
- And just before the “lipstick” got smeared, you started reading about Sarah Palin as a fashion statement, with discusisons of her red shoes and frameless eyeglasses, not to mention all the other “news” relating to her fishing, hunting and parenting skills.
- Yet for weeks, no “solid meat” — Not much real substance had emerged about Palin’s political viewpoints.
Instead of All These References in Terms of “Boys and Their Toys,” Perhaps it is Time to Consider How the “Boomer Girls with Toys” will Respond?
You know: The real-life Boomer women who’d rather wear lipstick and ride hogs than concern themselves with lipsticked pigs. As in women owners of Harley-Davidson motorcycles. What? You didn’t know one in every ten Harley owners is a woman? The company certainly does. That’s why:
- Their website has a special women riders section, and why the various H.O.G. (Harley Owner Group) clubs offer special events for women, as well.
- One of the big events at this year’s huge Harley-Davidson’s huge 105th Anniversary Celebration was a women’s ride, in which 300 women grabbed the throttle and paraded through the streets.
- And why one of the riders, Wisconsin State Senator Mary Lazich, commented, “There’s nothing more relaxing, and nothing more fun than riding; and riding with women.”
Shattering More Stereotypes
You’ve no doubt come to understand that today’s Harley owner is more likely to be a surgeon, a Web site developer or advertising agency art director than a rebel without a cause.
Likely you’ve seen enough Harley riders out enjoying weekend getaways at antique stores and resorts to realize that the typical Harley owner is a married, 44-year-old college graduate with a household income of $70,000.
But perhaps you hadn’t realized how many Harley owners are women.
Regardless, everyone knows Harley-Davidson stands for no-nonsense, for “macho.” It’s as much a part of the world’s image of America as Levi’s, McDonald’s or Coca-Cola. After all, a Harley-Davidson is more than just a motorcycle. It’s:
- An Obsession
- Something to Believe in
- An exhilerating way to Escapethe trivialities of mundane life
Here are some interesting resources about women who own and ride Harleys:
- Map of Women Who Ride showing their locations and photos of their machines
- VTwin Mama’s list of websites for sassy, classy women motorcyclists
- Video of Women’s Day Ride at Daytona Bike Week
It is fitting that Milwaukee, Wisconsin-based Harley Davidson’s huge 105th Anniversary Celebration took place August 27th -30th, this year: Sandwiched, timewise, right in between the Denver hosted Democratic National Convention (August 25th-28th) and the RNC party in Minneapolis, which took place September 1st through 4th.
Maybe the candidates should have spent more time in Milwaukee? After all, Wisconsin is going to be a highly contested state….
Meanwhile, in order to regain your sanity, Boomer Lifestyle suggests that Boomer Women ignore the meaningless soundbites from both campaigns and the media: Instead, brighten up your lips and go out and enjoy the fall colors — on a HOG, if you’ve got one.
Maybe if women voters ignore them long enough, the campaigns will return to discussions about issues of substance by the time the autumn leaves have fallen.
After all, the fall leaf shows won’t keep, but after the leaves fall, there will still be plenty of time for political debate before the November election.
Ride On, Ladies!